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To be able to produce excellent and competitive products, the government is encouraging Indonesian fashion industry players to improve digitization and sustainability; and the digitization of fashion shows has encouraged designers to be more inventive in their public presentations of new collections.

Angela Tanoesoedibjo, Deputy Minister, Ministry of Tourism and Creative Economy, said the COVID-19 pandemic has transformed consumer behavior and consumers are becoming more tech-savvy. Several surveys also reveal that, despite a downward trend in the consumption of fashion products and accessories throughout the pandemic, fashion and accessories continue to dominate e-commerce sales. She added that strengthening the digital aspect and sustainability issues are two things that need to be anticipated by players in the Indonesian fashion industry.

“This is an opportunity that we must seize for fashion activists in the country as the phenomenon of online shopping will not stop here. Technology will continue to grow in the fashion industry and moreover, Indonesia is dominated by young people who are very tech-savvy,” Deputy Minister Angela explained, referring to recent online bazaars and the Indonesian Fashion Week (IFW) live stream that showcased Indonesian culture.

The Ministry of Tourism and Creative Economy has recognized IFW 2022, which embraces digitization as well as designers who continue to showcase inventions and innovations to continue to delight the nation’s fashion industry, which grew 52% in 2021. The ministry urged SMEs in the creative industry, such as fashion, to go digital and seek new revenue opportunities and must take advantage of all sustainability issues.

Although the outbreak has heightened public concern about environmental goals, environmental, cultural and economic sustainability are all important considerations. Deputy Minister Angela was impressed with the many new local businesses that use environmentally friendly materials and employ sustainable procedures. They also train mothers in the regions, helping them to improve their skills.

The Indonesian Ministry of Tourism and Creative Economy now continues to work together to encourage the domestic fashion world and strengthen the Indonesian fashion ecosystem with two things, namely technological innovation and a sustainability program. Local fashion industries see these opportunities to bounce back from adversity for 2 years as much as they need possible support from stakeholders and government sectors.

Meanwhile, Sandiaga Salahuddin Uno, Minister of Tourism and Creative Economy, said Indonesia’s tourism and creative market needs to be revitalized in the new normal period to ensure they can to develop and adapt to the digital age.

This plan will conclude the ministry’s other initiative, #BeliKreatifLokal or #BuyLocalCreative, which was launched during Wishnutama’s tenure. The initiative aims to help entrepreneurs and small and medium-sized enterprises in the creative industries, including fashion, gastronomy and crafts, to recover from the effects of the epidemic.

This is a national effort to encourage micro, small and medium enterprises (MSMEs) to embrace digital and generate more locally unique products with a focus on local knowledge as a key element.

Sandiaga added that with their enormous potential, the tourism and creative industries would be able to contribute more to the national GDP. Indonesia is rich in cultural diversity and local culture, including traditional culinary, musical and artistic performances, in addition to beautiful natural tourist destinations. Indonesia has a lot to offer, with over 199 traditional dances, 724 traditional languages ​​and 1,340 ethnicities.

Diversifying products and developing tourist sites outside Bali will undoubtedly become an effective technique to attract more tourists to Indonesia. At the same time, the creative economy sector that surrounds the tourism industry is expected to grow through technology and innovation.

“This is a national campaign to support micro, small and medium enterprises [MSMEs] go digital and produce more local innovative products by maximizing local knowledge as key features,” Sandiaga said.